A commentary titled “The surprising reason why CEOs should be social media savvy” provides us with a fresh new perspective on how firms should craft their social media strategies by focusing on the firm’s CEO and how their social media presence contributes to the branding of the firm.
Brian Chesky, the CEO of Airbnb posted this simple question on his twitter platform.
This sparks thousands of conversations from the floor, ranging from actionable product ideas like providing cleaning-up services, service extension ideas like meal booking/parties add-ons options to ideas about refining the brand corporate social responsibility, such as environmental conservation efforts and reducing discrimination among the community.
This crowdsourcing movement for suggestions by Airbnb CEO Brain Chesky exemplifies how brands are engaging in a 2-way communication with its consumers. This 2-way communication or interactive, communication model is emphasized in this movement and it goes to show how important this 2-way model is in creating long term customer relationships and brand building for companies.
This approach allows the online users to send in their suggestions, feedbacks and comments and even more importantly, their ideas were heard and being considered by the company’s highest ranking executive, which undoubtedly contributes to retaining and strengthening the brand loyalty.
Overall, Chesky’s twitter brainstorming session doubled as a way to generate fresh ideas, inputs and promotes its upcoming projects Airbnb has in mind.
Till next time,