4 principles of successful marketing campaigns

July 27, 2017 , In: Marketing tips , With: 2 Comments

Marketing campaigns help promote a company’s product and service. It include television, radio, print and online platforms. Below are some tips of making a successful sales campaign. Here are 4 tips for making a successful marketing campaign  

  1. Set campaign objective

What is the goal of your campaign?

      You need to be as detailed as possible, clear and distinct. Simply stating you want more sales will not be efficient. It also needs to be determinable. Goals that allow you to track and report growth. It will help you define advances for your supporters and stakeholders. The goal also needs to be realistic and achievable. Having an achievable campaign creates a substantial cause for the campaign. Your campaign also needs a time frame, a beginning and end date. This will drive supporters and create the criticality in the campaign. Culture and world events help provide timeliness to the campaign.


2. Stand out from the competition

To know how to stand out from the competitor, we first have to ask, what is the piece of the industry you can accomplish and dominate? For example, GoPro took the customary camera and created a camera that could be seated on the body and market it to the athletes.


3. Differentiate your brand

What characteristic and advantage does your product and service propose? A cloud computing company called SalesForce altered the whole customer relationship management world by offering software as a service, with purposeful features and advantage then it’s competitor.

As well as offering a prime service. People will pay for an exceptional service and experience. For example, Zappos set it’s brand by granting free returns and establishing excellent customer service and positive experience.

Knowing what is convenient for the consumer will help you distinguish from other brands. For example has weight and print postage from the convenience of your house or office without needing to go to the post office. This way, set itself from the rest from what it offers.

4. Ignore standard marketing but be memorable.

Establish an image. There are a lot of brand and companies we can recognised just by their logo design or their packaging.  Image is very important when it comes to establishing and for consumer to remember your brand. A lot of brands fail to shape a consistent image and they’re missing the opportunity to leave an impression on potential customer.


Do leave a comment about what do you think below!





Osmium Digital

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